日中

East Asian Everyday Cuteness

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798 Art Zone, Beijing, China. Set of post cards illustrated with cutified versions of Studio Ghibli characters. The (Chinese) name of the depicted character and the (Japanese) title of the Ghibli movie he/she belongs to is also written on the card. The set is part of a series of post card collections designed (?) by the company Shiguang Wenju (拾光文具) in Hangzhou, China.

May 2014

by http://ni-chuu.tumblr.com/

Filed under studio ghibli ghibli movie beijing japan china cute kawaii grave of the fireflies chichiro tonari no totoro my neigbour totoro ghibli spirited away princess mononoke chinese japanese anime manga post cards design animation unofficial 798 art district 798artzone illustration

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798 Art Zone, Beijing, China. iPhone cases bought for 10 Kuai (about 1.6 US dollar) a piece in the +86 Design Store. The cases, their design inspired by animals in the Chinese zodiac, are aimed at people born in the Year of the Dragon and Year of the Sheep respectively. In the bottom right corner of the cases the Chinese characters for sheep (羊 yáng) and dragon (龙 lóng) are printed next to the the English words ‘young’ and ‘lord’ (which were probably chosen because of their first letter being identical with the first letter of the Chinese words for both animals).

The store (www.cityweekend.com.cn/beijing/shopping/86-design-store/) also sells cases for the other 10 animals in the Chinese zodiac, both for iPhone 4 and iPhone 5.

May 2014

by http://ni-chuu.tumblr.com/

Filed under china beijing chinese zodiac iphone iphone case design iphone cases iphone case cover cute kawaii design chinese year of the dragon year of the sheep 798 art district 798artzone +86

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Tokyo, Japan. Posters calling for good manners while riding the train. The first poster asks people to switch off their mobile phones while near priority seats and to give their seat to people in need. Though not written on the poster, it is also implied that passengers should be careful with bulky luggage and don’t set the volume of their headphones too high. The second poster warns passengers not to stare at the screens of their mobile phones or mobile gaming devices while walking on the platform.
Part of the design of both posters is the cartoon image of a cat dressed in a conductor’s uniform. The name of the cat, manyā-kun (まにゃ〜くん), is a play in which the second part of the word manā (a katakana loanword stemming from the English term manners) is replaced with nya, which is used in Japanese to mimick the mewing sound cats make. The cat reference is also found in the speech bubble in the top left of both posters: おしえて!GOOD まにゃ〜 ( Teach me! Good manners). Here, manā (マナー) is once again replaced with manyā (まにゃ〜).
The poster campaign, launched by JR East, can be seen as an example of a “soft” approach to educational campaigns in Japan. For another example see the popular Seibu campaign, which is also aimed at improving public behavior on trains www.seibu-group.co.jp/railways/smile/manner-poster/

February 2014

by http://ni-chuu.tumblr.com/

Filed under Japan tokyo jr jr east railway train public behavior educational cat kawaii cute nichuu poster poster campaign passenger behavior japanese cartoon design